I just reached 10K on Instagram ;)

Today brands are measured in their social media success, but I don't feel that is an accurate way to gauge success, or retain brand loyalty.  Attention is fleeting, new apps are always throwing a fork in the road, and social media "numbers" are used as the barometer of how well you are doing. Why?  

I think this is a terrible way to conduct your life, to be worried about social numbers, and how you appear in the cyber world.  I have ten thousand things I need to be doing, and worrying about that is not one.  For me, it is about the jewelry and my connection with you.  

With that said, I do think it is amazing so many of you (10,000 +) take the time out of your day to make me feel special in mine, and I love how social media has brought us together, which is why I created the AKLegacy Campaign to begin with.  As you know by now, with every 1,000 Instagram milestone this year, I have awarded one name chosen randomly from my golden drum of stories, a $1,000 gift certificate towards your fine jewelry purchase, to adorn your legacy. 

We only have a few more months left of the AKLegacy Campaign this year, but please keep those stories coming, because I will bring it back again, I promise.  Your stories are powerful and I carry each of you with me, everyday.  Quietly, I wonder if a piece will be the right one for you, to mark the milestone, to touch your heart.  

I enjoy that you chat with me daily, and I look forward to your comments, emails, and/or messages about jewelry, my words, or just to share a quick thought.  

For the biggest milestone to date, I have chosen a name from the golden drum, as you will see in this video on INSTAGRAM, but next week I am hosting a special giveaway - an early release - open to all, and it will be one item from the upcoming MEMORIALIZE COLLECTION!

I think of collecting jewelry as a beautiful discovery of oneself.  And, when you collect mindfully you can create a powerful narrative, regardless of age.  Once jewelry has found its place in your heart, you may savor a lifelong love affair with the wondrous treasures of our earth, reminding you of the roads traveled, and what lies ahead.  Therefore, I am delighted to celebrate Emily, a recent high school graduate, with a Legacy win to begin her collection.


Now, I will let Emily tell you in her own words about what she chose, and what it means to her...



Everyone wants to have a fantastic legacy. For me, I am just starting out on my journey in life, so there are many things I strive to have as part of my legacy; fairness, leadership, being a positive influence on others, and helping teach kindness and compassion through simple every day acts.

Jewelry for me is a reminder of times past, and times to come. My collection grows, and I grow with it. I have been fascinated with jewelry since I was 5, which was when I found a lost engagement ring on the playground. Ever since then, jewelry has been in my life.

My lucky star guides me. My lucky star charm necklace has become an everyday piece for me, reminding me to look to the future, and to always see the positive side of things. I named her Evangeline, which means "bearer of good news," in hopes that good things will come my way. She shines above my sentimental bear charm, named Blackberry, who reminds me to stay humble and grounded in life.

Two other pieces I received from Alexis were a gray moonstone ring and gray moonstone earrings. Those pieces remind me that sometimes, true beauty is hidden. Not everything is always apparent, so they are a reminder to be vigilant in uncovering the truth and reality of a situation.

This giveaway has changed my life. I will forever be humbled that I have won, and I will always be reminded to pass luck and good feelings on whenever I can. Alexis is a role model of who I would like to be someday; someone who loves what they do, and who loves the people around her.